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How I Planned My Michigan County Runs

When I set out to run a 5K in every county in Michigan, I wanted each route to be more than just another run—I wanted it to be an experience. Every county has its own character, and I wanted to discover something interesting, memorable, or beautiful in each one.

Finding Interesting Places to Run

For the most part, I looked for unique and scenic locations—often near lakes, rivers, or notable landmarks. Big cities and popular recreation areas were obvious choices, but I also found countless small, hidden spots that made each county special.

Campgrounds were another big factor. Many of my runs started from campgrounds that were close to lakes, rivers, or natural attractions. Running near water had several advantages: the elevation changes were minimal, the views were amazing, and it offered something different than running square rural sections.

In Michigan, a “section” of land is typically one square mile, so running around one section would be about four miles—or roughly the size of a 5K. I would often find sections broken up by lakes that created natural loops, which made them perfect for my runs.

Tools and Planning

The main tool I used for planning was MapMyRun.com. I would pull up the county I was going to visit—sometimes in the north, sometimes in the south—and explore the map for possible routes. My main goal was to find a loop or out-and-back route with just a little elevation change, nothing too extreme.

I also reached out to people for advice. Sometimes I would contact local runners through my website or ask friends who lived nearby where the best places to run might be. Some of my favorite runs came directly from those local recommendations.

Returning to Memorable Locations

There were a few counties that I knew I wanted to revisit because of past experiences. For example, Livingston County stood out to me for its hilly trails. I had run there before, and I remembered being amazed by the landscape—it was both challenging and beautiful.

Choosing Scenic or Iconic Spots

I also aimed to highlight interesting or iconic locations around Michigan. Some runs were chosen simply because they featured something worth showcasing—like the Houghton Bridge, the Mackinac Bridge, or the streets of downtown Grand Rapids. These places represent Michigan’s beauty, history, and architecture, and I wanted each run to tell part of that story.

The Adventure of the Unknown

Probably 90% of the counties I ran in were places I had never visited before. Often, I’d drive out not knowing what to expect—and honestly, that was part of the magic. Every trip brought surprises, challenges, and moments that made the entire experience unforgettable.

Along the way, I also had to plan for the practical side of things: places to stay, eat, and even shower. After running a few miles, hopping back into the car for a three-hour drive isn’t exactly ideal! Finding those local amenities became part of the journey.

Trails, Roads, and Adjustments

I didn’t limit myself to one type of terrain. I ran on everything—paved roads, dirt roads, and trails. Trails were my favorite, but maps don’t always tell the full story. There were plenty of times I had to adjust my route on the spot because of something unexpected, like construction, flooding, or a closed trail.

Running with Locals

Some of my best memories came from running with people from the local area. There were several counties where I had company, and those shared experiences made those runs even more meaningful.

Reflecting on the Journey

I’ve completed hundreds of 5Ks, plenty of 10Ks, several 5-milers, and even a few half marathons—but running in every Michigan county has been, without a doubt, the most memorable running experience of my life.

For each county run, I probably ran another ten 5Ks just for training. But the “Run Every County” challenge stands apart because it connected me to places, people, and stories across Michigan in a way no single race ever could.

If you’re reading this and think I missed a better route in your county—or if you’ve done something similar—I’d love to hear from you. I’m planning to revisit many counties in the future, and I’d welcome any suggestions or even company on the trails.

Helpful Tools for Runners

While MapMyRun.com was my go-to planning tool, there are several other great apps worth checking out for anyone planning their own runs:

  • Strava – Popular for mapping, tracking, and connecting with other runners.

  • AllTrails – Excellent for discovering trail routes and checking elevation.

  • Komoot – Great for outdoor route planning with detailed surface information.

  • Garmin Connect – Ideal for those using Garmin watches and GPS devices.

  • Runkeeper – A simple, reliable app for tracking and planning routes.

How I found the best places to run in Michigan

Choosing the right place to run isn’t just about convenience – it’s about creating an experience. Every Michigan county offered something unique, and I feel incredibly grateful to have seen so much of our state on foot. This challenge wasn’t just about the miles – it was about discovery, connection, and finding beauty in every corner of Michigan.

Running Michigan: How I Planned, Traveled, and Conquered All 83 Counties

Listening and Learning

My process started with research — and listening. Before I laced up my shoes, I’d reach out to people who knew the area best. I asked locals where they liked to run, read posts from Michigan running communities, and scrolled through countless online forums. Sometimes people would message me their favorite routes; other times, I’d stumble onto something special while exploring on my own.

But if there’s one resource that deserves the most credit, it’s MapMyRun.com. That site was a lifesaver. It let me measure distances, study elevation, and plan routes on a live map. Whether I was sketching out a loop through farmland or tracing a shoreline path, I could fine-tune every mile before I even tied my shoes.

Choosing the Right Route

My criteria for each run changed from county to county. Some routes followed scenic trails or quiet backroads, while others wound through cities, small towns, or along bike paths. I ran through forests, farmlands, and urban neighborhoods — sometimes dodging traffic, sometimes completely alone.

Most of my runs were on dirt or paved county roads, and though it might sound risky, Michigan drivers impressed me. They’d slow down, wave, or move over to give me space. It’s something I’ll never forget.

Whenever possible, I avoided “out-and-backs.” I wanted loops — routes that revealed something new with every turn. I wasn’t just running 5Ks; I was exploring.

Dealing with Michigan Weather

Michigan weather doesn’t give anyone a break. I ran in just about every condition imaginable — sweltering summer heat, autumn rain, winter snow, even thunderstorms. There were peaceful golden evenings and bitterly cold mornings. I ran a county in every month of the year, including some of the coldest days of winter.

Every season had its own rhythm, and every run its own challenge. Sometimes the weather made things tough — but it also made each run memorable in its own way.

Timing the Runs

Most of my runs happened after work, usually in the early evening. Other times, I’d start at sunrise, especially if I had a long drive ahead. On a few unforgettable occasions, I ran multiple counties back-to-back.

Once, I ran four counties within 24 hours — Monroe, Lenawee, Hillsdale, and Washtenaw — two at night and two the next morning. By the end, I was completely spent, but I was also proud. Those were the days when endurance and logistics mattered just as much as running itself.

Where I Stayed and Planned

Planning wasn’t just about the runs — it was about where to stay and how to recover. Some nights I camped under the stars; others I crashed in a motel or small-town hotel. Once in a while, I’d park at a truck stop just to grab a shower and rest before moving on.

I also tried to plan my runs around points of interest — a landmark, a lake, or even a diner I’d heard about. The goal wasn’t just to run in each county, but to experience it.

Zillwalkee Bridge

Memorable Sights and Encounters

Running across all 83 counties gave me a view of Michigan that few people ever see. Wildlife was everywhere — deer, opossums, chipmunks, geese, ducks, and squirrels often shared the trail. I passed landmarks like the Mackinac Bridge, the State Capitol, and the skylines of Michigan’s biggest cities.

But what stayed with me most weren’t the famous places — it was the barns. Seeing those red barns standing strong against the fields reminded me of the hard work and pride that define Michigan’s rural communities. They grounded me and reminded me why I loved this journey so much.

The Tech Behind the Runs

Technology played a big part in keeping this project on track. I used MapMyRun to plan routes, Strava and my Apple Watch to track them, and Google Maps to navigate. Between these tools and advice from local forums, I built a pretty tight system.

After each run, I posted updates on RunMI5K.com and shared my progress on LinkedIn, Instagram, Facebook, Twitter, and Reddit. Keeping a digital record didn’t just keep me accountable — it helped me share Michigan’s beauty with others and connect with runners from all over.

Helpful Tools for Runners

While MapMyRun.com was my go-to planning tool, there are several other great apps worth checking out for anyone planning their own runs:

      • Strava – Popular for mapping, tracking, and connecting with other runners

      • AllTrails – Excellent for discovering trail routes and checking elevation.

      • Komoot – Great for outdoor route planning with detailed surface information.

      • Garmin Connect – Ideal for those using Garmin watches and GPS devices.

      • Runkeeper – A simple, reliable app for tracking and planning routes

What I’d Do Differently

If I were to start over, I’d make a bigger effort to connect with locals before each run. Posting in community subreddits, asking for trail tips, or reaching out to local running clubs would’ve made the experience even richer. The feedback and enthusiasm I’ve received since posting my story has been incredible — and it reminded me how many people share this same passion for running and exploration.

Other than that, I wouldn’t change a thing. The project went smoother than I ever imagined. It was challenging, exhausting, and deeply rewarding.

Run Every County in Michigan – At least visit all of them!

I don’t know if everyone should run, bike, or paddle through all 83 Michigan counties — but I do think everyone should visit them. Each county has something worth discovering if you give it time.

For me, this challenge wasn’t just about fitness or checking boxes. It was about connection — to the land, the people, and the state I call home.

Trust me: it’s worth every mile.

How My Michigan 5K Challenge Went Viral — And What Michigan Businesses Can Learn from It

How a Simple Story Turned Into over 200,000 Views (in 2 days) — and What It Can Teach Your Business About Going Viral (1 million views since posted…)

When I uploaded a short video about my “Run Every County in Michigan” challenge, I didn’t expect it to explode. Within days, it had been viewed over 200,000 times (it’s only grown since then), and my inbox was overflowing with messages from people across the state who wanted to talk about it.

That experience taught me a lot — not just about storytelling, but about what truly makes a message connect with people online. In this post, I want to share why I started the 5K challenge, how I turned it into a viral video, and what lessons businesses can take from it to grow their own brands.

Storytelling with videos and images CAN grow your business. Click HERE

This is the video, but it’s been reduced in file size by Clideo. The video was about 48mb, and Clideo reduced it to just 13mb Super important not to weigh down your website. Thanks to Stan Town of uppbeat.io for the audio!

Why I Decided to Run the 5K Challenge

There were several reasons behind this project — some personal, some professional — but all of them connected around a single idea: creating something achievable, meaningful, and shareable.

1 Keeping My Running Fitness Going

Running has always been a big part of my life. I’ve completed four half marathons and plenty of races over the years, but I wanted a new challenge that was sustainable.
The 5K distance was perfect — enough to push me, but short enough that I could stretch, warm up, run, and shower — all within an hour.

2. Setting a Realistic Yet Inspiring Goal

I didn’t want to chase something impossible; I wanted something I could actually finish. Running a single 5K in every county in Michigan felt like the right balance of doable and ambitious.
Before this project, I had visited maybe 50–60% of the state, but there were many areas I had only driven through. This challenge gave me a reason to see every corner of Michigan while keeping my fitness goals alive.

3. Turning It Into a Creative Project

As an art director and marketer with 30 years of experience, I’ve spent decades telling other people’s stories – in publishing, advertising, and branding.
This time, I wanted to tell my own story.
Creating the website and documenting the challenge was a way to showcase my creative and strategic skills – from concept to execution – and have total control of the narrative.

The video above takes a couple of seconds to move, but you can see how complicated this video was to make because it had hundreds of items: Dates, Counties, Pictures, Count, Colorings, Audio, and Animations. Very involved.

How the Video Came to Life

Once I completed the “Run Every County” challenge, I wanted to create something visual to represent it – a snapshot of Michigan through the lens of my journey.

My idea was simple: show one photo from every single county in Michigan, all in under two minutes.
That meant 83 photos, carefully organized by date and place – and while that might sound easy, it was actually one of the most time-consuming videos I’ve ever made. Between sorting, editing, and sequencing, the process took months to perfect.

When I finally posted the video across several social media platforms, something incredible happened – it exploded.


What Made It Go Viral

The video didn’t go viral because of fancy editing or a big ad budget. It went viral because of the story.

People love Michigan.
People love running.
And people love seeing others chase and achieve their goals.

This challenge combined all three. It was authentic, relatable, and visually satisfying. It told a story that people wanted to see, share, and talk about. That’s the real formula behind viral content — authentic connection.


The Marketing Side: Paying for Views vs. Earning Engagement

Now, I’ll be honest — I did experiment with a small paid promotion on LinkedIn. One channel was performing really well, while another needed a boost.
So, I put a small budget behind it just to get the ball rolling. And it worked — within hours, I had thousands of additional views.

That’s something I tell my advertising clients all the time:

“You can buy visibility, but you can’t buy connection.”

Paid reach can get your content in front of people, but the story and delivery determine whether they’ll stay, engage, and share.

After decades in marketing — from newspapers and magazines to billboards, email campaigns, and social media — I’ve learned that the right story can outperform a massive ad budget. The key is knowing what story to tell, how to tell it, and where to tell it.


The Room Matters: Choosing the Right Platform

Here’s one of the most overlooked aspects of online marketing: the “room” you tell your story in matters.

Each platform is its own kind of room — with a unique audience, tone, and energy.

      • LinkedIn is about professional pride and achievement.

      • Instagram is about beauty and inspiration.

      • TikTok is about quick entertainment.

If your message doesn’t fit the mood of the room, it won’t connect. But if it does, it can spread like wildfire. That’s exactly what happened with my video.


What Businesses Can Learn from This

Whether you’re a small local business or a large brand, the principles are the same:

        • Authenticity beats perfection.

        • Storytelling creates trust.

        • Engagement drives visibility.

        • Visuals build authority.

Every like, share, and comment signals to the algorithm that your content matters. And the best part? It doesn’t take a massive marketing budget — just a message that resonates.


My Next Goal: Working With a Business in Every Michigan County

The next phase of this journey is about collaboration.
I want to work with one business from each county in Michigan — to tell your story the same way I told mine.

If you’re from a county I haven’t worked with yet, I’d love to connect.


My goal is simple: to help your business stand out through authentic storytelling, creative visuals, and strategic promotion.

Click here to see which counties I haven’t worked with yet — and let’s make something amazing together.


Final Thoughts

This whole experience reminded me why I love what I do. Marketing isn’t about tricks or trends — it’s about connecting people through stories that inspire action.

If this project inspired you, let’s talk.
Whether you’re running a business, chasing a goal, or just looking for your next creative spark — storytelling can get you there.

Let’s tell your story. Together.

Counties where I’ve done design or marketing

Expanding My Creative Journey—One County at a Time

After completing my goal of running in every county across the state, I’ve decided to take that journey a step further—by working with at least one person or business from every single county. While I ran through each one, I often thought: How great would it be to also collaborate creatively with people from all these places? That idea stuck, and now it’s becoming my next big project.

I currently work full-time in graphic design and marketing, and I’m not looking for a permanent role—just meaningful, creative collaborations. I want to work with passionate individuals, small businesses, or organizations in each county to help bring their ideas to life through design, marketing, and storytelling.

My background includes serving as an Art Director for a publishing company, and I now work in marketing and design for an automotive electronics company. Over the years, I’ve worked with companies in a wide range of industries—automotive, aerospace, medical, metalworking, sports, hospitality, and more.

My skill set includes:

      • Graphic design (logos, branding, business cards, catalogs, ads, signs)

      • Website design

      • Marketing & content creation (newsletters, email campaigns, press releases, whitepapers, lead magnents and social media)

      • Print & digital media (magazines, newspapers, promotional materials)

      • Video & presentation design

      • Illustration & product visuals

Here are just a few examples of 12 counties I’ve already worked in:

      • Houghton and Keweenaw County – Sign design for the Copper Culture with a local client.

      • Mecosta County – Logo and website design for a local doctor.

      • Genesee County – Business promotion work for a contractor.

      • Grand Traverse County – websites, website ads, magazine, and newspaper ads

      • Wexford County – Business card design for a contractor.

      • Leelanau County – Marketing for North Country Gardens and Matheson’s Greens Golf Course.

      • Kent County – Medical product illustrations for a manufacturer.

      • Osceola County – Promotional videos and presentations for an automotive electronics company.

      • Chippewa County – Housing websites for local Airbnbs.

      • Mackinac Island – Website development.

      • And more…

Each of these projects provided an opportunity to connect with people doing interesting work, and I’d love to continue that with new partners in new places.

If you’re in a county I haven’t worked with yet—or even if I have—reach out! I’d love to help tell your story or support your business with custom design and marketing work that stands out.

Help Me Complete the Map — and Get a Great Deal While You’re At It!

I’m on a mission to collaborate with a business or individual from every single county in the state — and I need your help to make it happen.

If you or someone you know is in a county I haven’t completed yet, this is your chance to get professional design and marketing work at a huge discount.
For businesses in an incomplete county, I’m offering the first 2–3 hours of work at a significantly reduced rate — and most of the projects I do (like ads, promos, or social graphics) fall within that time frame.

✅ Clean, custom ads
✅ Business promos
✅ Marketing graphics
✅ Social media visuals
✅ Website tweaks or small design jobs

As part of this project, I’ll be featuring each client I work with — so it’s a chance to promote your business and get professional work done for less than you’d usually pay.

Are you unsure if your county is on the list yet?
If the map shows your county in gray. I haven’t scheduled anyone from your county! Let’s build something great together — and finish this creative journey across the state!

SEO & Digital Visibility

      • SEO (on-page and off-page)
      • Backlinks & Directories
      • Domain Authority improvements
      • Keywords & Headlines/Page Titles
      • Marketing & Content Creation

Lead Generation

      • Email Marketing & Newsletter
      • Blog Posts & Articles
      • Press Releases & Media Relations
      • Social Media Marketing
      • Videos, Podcasts, and E-books

Design & Web

      • Graphic Design for Marketing (presentations, images, ads)
      • Websites & Hosting setup
      • Prospecting & CRM integration with Google Sheets /
      • Automation (Zapier, Sales Funnels, AB testing)

Core blend of Strengths:

      • SEO/Traffic Growth
      • Marketing/Content Strategy
      • Design/Web Execution
      • Prospecting & Automation for Sales Enablement

2025 GOAL – run a half marathon

Completing the County Goal: A Huge Milestone After the Half Marathon

Finishing the final county after the half marathon will be a monumental accomplishment. This goal has been years in the making, and reaching it will undoubtedly be a moment of immense pride and fulfillment. However, reflecting on these past four years of running, there’s a tinge of disappointment in not seeing continuous improvement. Despite this, there are plenty of reasons to celebrate the journey and the progress made along the way.

Meijer Festaval of races Half Marathon

Consistency: The Foundation of Success

One of the most commendable aspects of these past four years has been consistency. Running three 5Ks every week has built a strong base of endurance and discipline. This consistency has kept fitness levels stable, providing a solid platform for tackling longer distances and more challenging goals.

Comfort in Long Distances

Running longer distances will become second nature again. Comfortably completing longer runs is a significant achievement in itself, demonstrating both physical and mental resilience. The ability to handle long slow distances (LSD) with ease is a testament to the dedication and time invested in training. I’m currently able to complete a 1 hour run most training days. It’s indoor and on a treadmill and i’ve been watching TV series, which helps with the boredom.

 

Meijer Festaval of races Half Marathon

Previous Half Marathon Training

The experience of training for past half marathons has played a pivotal role in building stamina and mental toughness. Each training cycle has provided valuable lessons in pacing, hydration, and recovery, all of which contribute to the overall growth as a runner. I’ve run 4 Half marathons in the past and my last one was in 2008. I’ve run the Bayshore Half Marathon twice, the Betsy River Run at least once, maybe twice and I did a virtual half once. Where everyone was running at the same time, but in different locations. I ran from Leelanau County to Traverse City. It was rough for the last mile and a half because I had to run past my home. VERY hard to do when you are so tired.

Lessons from Long Slow Distances (LSD)

Long slow distances have been a cornerstone of training, offering insights into patience and perseverance. These runs not only improve cardiovascular endurance but also strengthen the mental resolve needed to push through challenges. They’ve taught the importance of pacing—a skill that is crucial for completing both short and long races effectively. It’s January and I’m already able to run 5.5 miles in about an hour. This should go well.

Exploring New Routes and Scener
One of the joys of pursuing the county goal has been exploring new routes and discovering the beauty of different landscapes. Running in varied environments has kept the experience fresh and engaging, providing motivation to keep going even when progress seemed slow.

Building a Community
Running has also been an opportunity to connect with like-minded individuals. Joining local running groups or participating in races has fostered a sense of camaraderie and support. Sharing experiences and celebrating milestones with others has added a social dimension to this journey.

Overcoming Plateaus

While continuous improvement hasn’t been a constant, overcoming plateaus is part of any long-term endeavor. Reflecting on past efforts to break through stagnation can reveal strategies to reignite progress, such as incorporating speed work, cross-training, or revisiting training plans.

Setting New Goals

With the county goal nearly complete, it’s time to consider what comes next. Whether it’s aiming for a new personal record, tackling a different race distance, or exploring trail running, setting new objectives will keep the momentum going and provide fresh challenges to look forward to.

Celebrating Progress

It’s easy to focus on what hasn’t been achieved, but celebrating the progress made is equally important. Running consistently, completing half marathons, and nearing the county goal are significant accomplishments that deserve recognition. Taking a moment to reflect on these successes can reignite motivation and appreciation for the journey.

The Bigger Picture

Ultimately, running is about more than just improvement or hitting milestones. It’s about health, well-being, and the joy of movement. The discipline and resilience developed over these four years have likely impacted other areas of life in positive ways. Focusing on the bigger picture can help shift perspective and rekindle enthusiasm for future goals.

In conclusion, while the journey over these past four years hasn’t been one of constant improvement, it has been one of consistency, resilience, and discovery. Finishing the final county and completing the half marathon are monumental achievements that reflect dedication and perseverance. Here’s to celebrating this milestone and looking forward to new challenges and adventures in the world of runningzs

Contact

If you have some ideas about a county please share them on that counties comments section. I would like others to see what makes the county great.  If you would like to contact me privately you can do so here:                                   thanks. m